Privacy Policy


Privacy Policy

This privacy policy (“Policy”) outlines how Pure Deluxe Hair in California (“Company,” “we,” “us,” or “our”) collects, processes, uses, and shares personal data when you use our website located at www.puredeluxehair.com (the “Website”). Please take the time to read this Policy carefully to understand how we handle your personal data and the purposes for which we process it.

 

1. Definitions

Personal Data: As defined in the California Consumer Privacy Act (CCPA) and other applicable privacy laws, personal data includes any information that identifies, relates to, or could reasonably be linked directly or indirectly with you as an individual. This may include your name, postal address, email address, telephone number, and more.


2. Information We Collect

 

2.1 Information You Provide

  • When you register on our website, we collect personal data such as your name, postal address, email address, telephone number, username, password, and demographic information.
  • Any personal data contained in videos, comments, or other submissions you upload or post on the website.
  • Information provided when participating in our rewards program and other promotions.
  • Information you provide when reporting issues or seeking customer support.
  • Personal data collected when making purchases through our website.
  • Information shared during correspondence with us via phone, email, or other means.

 

2.2 Information from Social Networking Websites

Our website may have interfaces that allow you to connect with social networking sites (SNS). If you choose to connect to an SNS through our website, you authorize us to access and use information as permitted by your SNS settings.

 

2.3 Information Automatically Collected

We automatically log information about your device and its usage when you access our website. This may include details like your device’s operating system, browser type, pages visited, and more, collected through the use of cookies. For detailed information about cookies, please refer to Section 4 below.

 

3. How We Use Your Personal Data

We use your personal data for the following purposes:

  • To operate, maintain, and improve our website, products, and services.
  • Managing your account, including communication related to your account.
  • Administering our rewards program and other promotions.
  • Providing customer support and responding to inquiries.
  • Sending technical notices, updates, security alerts, and other administrative messages.
  • Processing payments made through our website.
  • Complying with applicable laws, legal requests, and governmental authorities.
  • Conducting analysis and study services.

 

 

4. Consent for Marketing Communications

By signing up for our mailing list or providing your mobile phone number, you explicitly consent to receive marketing communications from Pure Deluxe Hair. This may include promotional emails, product updates, special offers, and SMS messages about our products and services.


We maintain a record of all consents provided, including the method and date of consent. You can withdraw your consent at any time:

  • For emails, click the unsubscribe link included in every message.
  • For SMS messages, reply STOP to any message you receive.
  • You may also contact us directly at info@puredeluxehair.com to withdraw consent or manage your preferences.

No marketing messages will be sent without your explicit consent, and your preferences will always be respected.

 

5. Cookies

5.1 What Are Cookies?

We may collect information using cookies, which are small data files stored on your computer or mobile device when you visit our website. Cookies enhance your browsing experience by providing a more personalized and interactive experience.


5.2 Types of Cookies We Use

  • Essential Cookies: Necessary for providing core website functionality.
  • Functionality Cookies: Remember your preferences to provide a personalized experience.
  • Analytics and Performance Cookies: Help us understand how users interact with our website, without identifying individuals.
  • Targeted and Advertising Cookies: Used to display relevant ads based on your browsing history.

You can typically manage or remove cookies through your browser settings. Disabling cookies may affect your experience on our website.


6. Sharing Your Personal Data

We may share your personal data with the following entities:

  • Third Parties Designated by You: When you provide consent.
  • Our Third-Party Service Providers: For services such as data analysis, payment processing, customer service, and more.
  • Third-Party Sites: Our website may contain links to third-party websites with their own privacy policies. We are not responsible for their practices.

 

7. SMS Communication

We may use SMS messaging services to communicate with you, including sending you updates, promotional offers, and transaction-related information. Consent is required before sending SMS communications, and you can opt-out at any time as described in Section 4. Standard message and data rates from your mobile carrier may apply.


8. International Data Transfer

Your personal data may be transferred, stored, and processed outside your country, where data protection regulations may differ. By accepting this Policy, you consent to such transfers, storage, and processing, with the assurance that we take reasonable steps to safeguard your data.

 

9. Security

We employ reasonable organizational, technical, and administrative measures to protect your personal data. However, no online system can guarantee complete security. If you suspect a security breach, please contact us immediately.


10. Retention

We retain your personal data for a reasonable period, as required for website usage or as permitted by law.


11. Your Rights

You have the following rights regarding your personal data:

  • Opt-out: You can opt out of direct marketing communications, automated decision-making, or the transfer of your data outside the EEA.
  • Access: Access your information through your account or by contacting us.
  • Amend: Correct inaccuracies in your personal data.
  • Move: Transfer your data to other service providers.
  • Erase: Request deletion of irrelevant or incorrect data.

To exercise these rights, please contact us. We may need to verify your identity and will respond promptly, typically within one month.


12. Complaints

If you have concerns about our data collection or use, please contact us. We aim to resolve complaints promptly. If you remain dissatisfied, you can contact your local data protection supervisory authority.


13. Contact Information

For comments or questions regarding this Policy (last updated 11/05/2025), please contact us through our message link in our website or by sending an email to info@puredeluxehair.com.