California (“Company,” “we,” and “our”) processes, collects, uses and shares
personal data when using this website http://puredeluxehair.com (the “Website”).
Please read the following information carefully to understand our practices regarding
your personal data and how we will process data.
Purposes of Processing
What is personal data?
We collect information about you in a range of forms, including personal data. As
used in this Policy, “personal data” is as defined in the General Data Protection
Regulation, this includes any information which, either alone or in combination with
other information we process about you, identifies you as an individual, including, for
example, your name, postal address, email address and telephone number.
Why do we need your personal data?
We will only process your personal data in accordance with applicable data protection
and privacy laws. We need certain personal data in order to provide you with access to
the website. If you registered with us, you will have been asked to tick to agree to
provide this information in order to access our services, purchase our products, or
view our content. This consent provides us with the legal basis we require under
applicable law to process your data. You maintain the right to withdraw such consent
at any time. If you do not agree to our use of your personal data in line with this
Policy, please do not use our website.
Collecting Your Personal Data
We collect information about you in the following ways:
Information You Give Us. This includes:
the personal data you provide when you register to use our website, including
your name, postal address, email address, telephone number, username,
password and demographic information (such as your gender);
the personal data that may be contained in any video, comment or other
submission you upload or post to the website;
the personal data you provide in connection with our rewards program and
other promotions we run on the website;
the personal data you provide when you report a problem with our website or
when we provide you with customer support;
the personal data you provide when you make a purchase thorough our website;
the personal data you provide when you correspond with us by phone, email or
Information from Social Networking Websites.
Our website includes interfaces that allow you to connect with social networking sites
(each a “SNS”). If you connect to a SNS through our website, you authorize us to
access, use and store the information that you agreed the SNS could provide to us
based on your settings on that SNS. We will access, use and store that information in
accordance with this Policy. You can revoke our access to the information you
provide in this way at any time by amending the appropriate settings from within your
account settings on the applicable SNS.
Information Automatically Collected.
We automatically log information about you and your computer or mobile device
when you access our website. For example, when visiting our website, we log your
computer or mobile device operating system name and version, manufacturer and
model, browser type, browser language, screen resolution, the website you visited
before browsing to our website, pages you viewed, how long you spent on a page,
access times and information about your use of and actions on our website. We collect
this information about you using cookies.
Automated Decision Making and Profiling.
We do not use your personal data for the purposes of automated decision-making.
However, we may do so in order to fulfill obligations imposed by law, in which case
we will inform you of any such processing and provide you with an opportunity to
What are cookies?
We may collect information using “cookies.” Cookies are small data files stored on
the hard drive of your computer or mobile device by a website. We may use both
session cookies (which expire once you close your web browser) and persistent
cookies (which stay on your computer or mobile device until you delete them) to
provide you with a more personal and interactive experience on our website.
We use two broad categories of cookies: (1) first party cookies, served directly by us
to your computer or mobile device, which are used only by us to recognize your
computer or mobile device when it revisits our website; and (2) third party cookies,
which are served by service providers on our website, and can be used by such service
providers to recognize your computer or mobile device when it visits other websites.
Cookies we use
Our website uses the following types of cookies for the purposes set out below:
These cookies are essential to provide you with services available through our
website and to enable you to use some of its features. For example, they allow you
to log in to secure areas of our website and help the content of the pages you
request load quickly. Without these cookies, the services that you have asked for
cannot be provided, and we only use these cookies to provide you with those
These cookies allow our website to remember choices you make when you use our
website, such as remembering your language preferences, remembering your login
details and remembering the changes you make to other parts of our website which
you can customize. The purpose of these cookies is to provide you with a more
personal experience and to avoid you having to re-enter your preferences every
time you visit our website.
These cookies are used to collect information about traffic to our website and how
users use our website. The information gathered does not identify any individual
visitor. It includes the number of visitors to our website, the websites that referred
them to our website, the pages they visited on our website, what time of day they
visited our website, whether they have visited our website before, and other similar
information. We use this information to help operate our website more efficiently,
to gather broad demographic information and to monitor the level of activity on our
We use Google Analytics for this purpose. Google Analytics uses its own cookies.
It is only used to improve how our website works. You can find out more
information about Google Analytics cookies
You can find out more about how Google protects your data
You can prevent the use of Google Analytics relating to your use of our website by
downloading and installing the browser plugin available via this
These cookies track your browsing habits to enable us to show advertising which is
more likely to be of interest to you. These cookies use information about your
browsing history to group you with other users who have similar interests. Based
on that information, and with our permission, third party advertisers can place
cookies to enable them to show adverts which we think will be relevant to your
interests while you are on third party websites.
You can disable cookies which remember your browsing habits and target
advertising at you by visiting http://www.youronlinechoices.com/uk/your-ad-
choices. If you choose to remove targeted or advertising cookies, you will still see
adverts but they may not be relevant to you. Even if you do choose to remove
cookies by the companies listed at the above link, not all companies that serve
online behavioral advertising are included in this list, and so you may still receive
some cookies and tailored adverts from companies that are not listed.
These cookies are used when you share information using a social media sharing
button or “like” button on our website or you link your account or engage with our
content on or through a social networking website such as Facebook, Twitter or
Google+. The social network will record that you have done this.
You can typically remove or reject cookies via your browser settings. In order to do
this, follow the instructions provided by your browser (usually located within the
“settings,” “help” “tools” or “edit” facility). Many browsers are set to accept cookies
until you change your settings.
If you do not accept our cookies, you may experience some inconvenience in your use
of our website. For example, we may not be able to recognize your computer or
mobile device and you may need to log in every time you visit our website.
We may use other companies to serve third-party advertisements when you visit and
use the website. These companies may collect and use click stream information,
browser type, time and date, subject of advertisements clicked or scrolled over during
your visits to the website and other websites in order to provide advertisements about
goods and services likely to be of interest to you. These companies typically use
tracking technologies to collect this information. Other companies' use of their
tracking technologies is subject to their own privacy policies.
Using Your Personal Data
We may use your personal data as follows:
to operate, maintain, and improve our website, products, and services;
to manage your account, including to communicate with you regarding your
account, if you have an account on our website;
to operate and administer our rewards program and other promotions you
participate in on our website;
to respond to your comments and questions and to provide customer service;
to send information including technical notices, updates, security alerts, and
support and administrative messages;
with your consent, to send you marketing e-mails about upcoming promotions,
and other news, including information about products and services offered by
us and our affiliates. You may opt-out of receiving such information at any
time: such marketing emails tell you how to “opt-out.” Please note, even if you
opt out of receiving marketing emails, we may still send you non-marketing
emails. Non-marketing emails include emails about your account with us (if
you have one) and our business dealings with you;
to process payments you make via our website;
as we believe necessary or appropriate (a) to comply with applicable laws; (b)
to comply with lawful requests and legal process, including to respond to
requests from public and government authorities; (c) to enforce our Policy; and
(d) to protect our rights, privacy, safety or property, and/or that of you or
for analysis and study services; and
as described in the “Sharing of your Personal Data” section below.
Sharing Your Personal Data
We may share your personal data as follows:
Third Parties Designated by You. We may share your personal data with
third parties where you have provided your consent to do so.
Our Third Party Service Providers. We may share your personal data with
our third party service providers who provide services such as data analysis,
payment processing, information technology and related infrastructure
provision, customer service, email delivery, auditing and other similar services.
Third Party Sites
Our website may contain links to third party websites and features. This Policy does
not cover the privacy practices of such third parties. These third parties have their own
privacy policies and we do not accept any responsibility or liability for their websites,
features or policies. Please read their privacy policies before you submit any data to
User Generated Content
You may share personal data with us when you submit user generated content to our
website, including via our rewards program, forums, message boards and blogs on our
website. Please note that any information you post or disclose on our website will
become public information, and will be available to other users of our website and to
the general public. We urge you to be very careful when deciding to disclose your
personal data, or any other information, on our website. Such personal data and other
information will not be private or confidential once it is published on our website.
If you provide feedback to us, we may use and disclose such feedback on our website,
provided we do not associate such feedback with your personal data. If you have
provided your consent to do so, we may post your first and last name along with your
feedback on our website. We will collect any information contained in such feedback
and will treat the personal data in it in accordance with this Policy.
International Data Transfer
Your information, including personal data that we collect from you, may be
transferred to, stored at and processed by us outside the country in which you reside,
where data protection and privacy regulations may not offer the same level of
protection as in other parts of the world. By accepting this Policy, you agree to this
transfer, storing or processing. We will take all steps reasonably necessary to ensure
that your data is treated securely and in accordance with this Policy.
We seek to use reasonable organizational, technical and administrative measures to
protect personal data within our organization. Unfortunately, no transmission or
storage system can be guaranteed to be completely secure, and transmission of
information via the Internet is not completely secure. If you have reason to believe
that your interaction with us is no longer secure (for example, if you feel that the
security of any account you might have with us has been compromised), please
immediately notify us of the problem by contacting us.
We will only retain your personal data as long reasonably required for you to use the
website until you close your account/cancel your subscription unless a longer
retention period is required or permitted by law (for example for regulatory purposes).
Our Policy on Children
Our website is/are not directed to children under 16. If a parent or guardian becomes
aware that his or her child has provided us with information without their consent, he
or she should contact us. We will delete such information from our files as soon as
Opt-out. You may contact us anytime to opt-out of: (i) direct marketing
communications; (ii) automated decision-making and/or profiling; (iii) our
collection of sensitive personal data; (iv) any new processing of your personal
data that we may carry out beyond the original purpose; or (v) the transfer of
your personal data outside the EEA. Please note that your use of some of the
website may be ineffective upon opt-out.
Access. You may access the information we hold about you at any time via
your profile/account or by contacting us directly.
Amend. You can also contact us to update or correct any inaccuracies in your
Move. Your personal data is portable – i.e. you to have the flexibility to move
your data to other service providers as you wish.
Erase and forget. In certain situations, for example when the information we
hold about you is no longer relevant or is incorrect, you can request that we
erase your data.
If you wish to exercise any of these rights, please contact us. In your request, please
make clear: (i) what personal data is concerned; and (ii) which of the above
rights you would like to enforce. For your protection, we may only implement
requests with respect to the personal data associated with the particular email address
that you use to send us your request, and we may need to verify your identity before
implementing your request. We will try to comply with your request as soon as
reasonably practicable and in any event, within one month of your request. Please
note that we may need to retain certain information for recordkeeping purposes and/or
to complete any transactions that you began prior to requesting such change or
We are committed to resolve any complaints about our collection or use of your
personal data. If you would like to make a complaint regarding this Policy or our
practices in relation to your personal data, please contact us through the information
listed on our website. We will reply to your complaint as soon as we can and in any
event, within 30 days. We hope to resolve any complaint brought to our attention,
however if you feel that your complaint has not been adequately resolved, you reserve
the right to contact your local data protection supervisory authority
We welcome your comments or questions about this Policy. You may contact us in
writing or through our website.